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Totino's Bold has named Mitchell LaValley of Raleigh, N.C., winner of the brand's WWE "Show Us Your Superstar" contest.
LaValley, along with 800 other participants, submitted a video featuring an original WWE Superstar character. Having submitted the most creative and unique video, LaValley won a trip to the WWE Performance Center in Orlando, Fla., in which his character -- Jake Tucker AKA "Mama's Boy" -- was captured in a series of digital videos.
A new installation of the video series will be available each week leading up to the WWE "SummerSlam" event on Aug. 17, during which the entire series will be revealed to a sold-out crowd at the Staples Center in Los Angeles.
"We will be outside Staples Center sampling our two new Bold flavors, Spicy Taco and BBQ Style Chicken, and are looking forward to taking fans to the next level with the intense flavor of our Bold rolls," said Brad Hiranaga, associate marketing director for Totino’s, a brand of General Mills.