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    HR360 to Stage Retail Cultural Immersion Tour

    Slated for Aug. 13 in San Antonio

    The Hispanic Retail 360 Summit 2014 Cultural Immersion Tour will begin on Wednesday, Aug. 13, at 10:30 a.m. Buses will depart from the San Antonio Marriott River Center, located at 101 Bowie Street, San Antonio.

    Sponsored by Goya Foods, the tour will involve visits to four retail establishments that aggressively target the area’s Latino customers. Company officials will be on hand to discuss strategies and answer questions. According to Geoscape, San Antonio has a population of 2.6 million. Fifty-seven percent are Hispanic; 94 percent of these Hispanics are of Mexican origin. Many are acculturated and bilingual.

    Cultural Immersion Tour participants must be registered for the Hispanic Retail 360 Summit, although taking part in the tour is optional. There is an additional pre-registration fee of $119 to participate ($129 on site). The Tour is limited to 150 attendees and is offered on a first-come, first-serve basis. To register, please visit http://hispanicretail360.com/registration.html. The Tour runs until approximately 3:00 p.m.

    Participating Retailers:

    • Goodwill Industries Good Careers Academy; Goodwill Industries Good Career Center; Goodwill Industries Store
    • H-E-B Plus!
    • Walmart
    • Market Square (El Mercado)
    • La Michoacana

    Goodwill’s Good Careers Academy (GCA); Good Careers Center (GCC); Goodwill Industries Store: 406 W. Commerce Street

    Good Careers Centers help individuals find employment or explore a new career. They also provide access to financial literacy programs and banking services designed to mitigate predatory lending practices.

    The Good Careers Academy offers career training and education to help people start, retain or advance their career. Short-term certification career programs include medical assistant, nurse’s aide, medical coding, pharmacy technician, medical front office, computer support specialist, administrative assistant and commercial driver’s license.

    Goodwill Industries of San Antonio covers a 24-county territory (more than 14,000 square miles) and has 18 retail stores and 25-plus donation stations. Retail operations are at the heart of the company’s self-sustaining model, providing more than 50 percent of its operation income.


    H-E-B Plus!: 6818 South Zarzamora

    H-E-B plus! Stores are about more than groceries. They outfit Texas families with what they need for a Texas lifestyle—from coolers sporting Texas sports teams to meat smokers. This is a one-stop for electronics, toys, housewares, grilling and outdoor items, party supplies, apparel and more.


    La Michoacana: 2323 SW. Military Drive Blvd

    La Michoacana Meat Market is the largest independent Hispanic grocery store chain in the United States. Meat is cut and prepared to order. La Michoacana Meat Market also offers a department of authentic Mexican dishes.


    Market Square (El Mercado): 514 W. Commerce Street

    San Antonians have been shopping at Market Square since the 1820's, before Texas joined the United States. The first businesses were a pharmacy and a dry goods store. The area also served as a marketplace for produce and other foods, including chili -- made and served by women known as "Chili Queens" -- beginning in the mid 1800s.  Art has always had a place in this vibrant culture center as well. In 2005, Museo Alameda opened as the first formal affiliate of the Smithsonian Institution focusing on Latino art.  Today, Market Square is known for authentic Mexican dining and music enriched with a fascinating legacy of public markets.


    Walmart: 5626 Walzem Road

    Walmart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices. Each week, more than 245 million customers and members visit the company’s nearly 11,000 stores under 71 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2014 sales of approximately $473 billion, Walmart employs 2.2 million associates worldwide.

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