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Progressive Grocer will a host a free webcast, "Participatory Pricing: The Next Big Thing in Retail Marketing," on July 30 at 2p.m. ET.
Shoppers expect, and demand, price transparency but retailers saddled with high-low pricing can't give consumers what they want. This opens the door for AmazonFresh, Google Shopping Express and Wal-Mart’s Savings Catcher. To compete effectively, retailers need a new pricing model that turns price transparency to their advantage.
The new model is Participatory Pricing. Participatory Pricing provides a way, for the first time, for retailers and shoppers to discover optimal personalized prices for every item for each shopper, not just at the aggregate market level. This approach is truly shopper centric creating a marketplace advantage for adopters.
Four industry experts discuss the pricing pain points for retailers and review alternatives that will drive shoppers to physical and digital stores.
Registration for this webcast, sponsored by Engage3, is available here.