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The Coca Cola Co.'s Mello Yello brand has teamed up with History's hit show "American Pickers" to offer consumers a chance to win the Ultimate Pickin' Experience in Nashville.
The American Pickers Mello Yello Hand Picked and Refreshed Sweepstakes invites fans to upload their own favorite antique "picks" via social media through Oct. 1 using the hashtag #handpicked and tagging @history and @melloyello.
One grand-prize winner will receive airfare, lodging and spending money for their own picking expedition, as well as a vintage Mello Yello vending machine and a year's supply of the popular beverage.
"We're bringing the art of picking to life by giving our Mello Yello fans a chance to show off their unique and interesting American treasures," said Racquel Mason, AVP, sparkling flavors for Atlanta-based Coca-Cola North America. "The Hand Picked and Refreshed Sweepstakes will reward one person's amazing find with an exciting opportunity to take their picking skills to the next level. And to make it even better, we'll refresh their experience with plenty of delicious Mello Yello."
The Mello Yello and American Pickers partnership will be supported through out-of-home, radio and in-store POS in select markets through Oct 1.