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The Milk Processor Education Program (MilkPEP) has promoted Julia Kadison to CEO, from her previous position of interim CEO/VP of marketing.
Since joining Washington, D.C.-based MilkPEP in 2006, Kadison has directed the development of the industry’s “Milk Life" campaign and the launch of the Great American Milk Drive. She also oversaw the industry’s entrance into the sports recovery market with the Built With Chocolate Milk campaign, which touts the science-backed, post-exercise recovery benefits of chocolate milk.
"As interim CEO, [Kadison] has proven that she has the experience and vision to lead our organization," said Jay Bryant, CEO of the Maryland & Virginia Milk Producers Cooperative and chairman of the MilkPEP board of directors. "She has already introduced a strategic new program direction, including a powerful new advertising campaign and a cause marketing initiative that is truly uniting the industry."