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Blue Bell Ice Cream is bringing back its popular "Crankin' Back the Clock Flavor Contest," in which the brand enlists consumer input to revive a flavor from the past.
Some 16 flavors will be on the ballot, including Carrot Cake, French Vanilla Cappuccino, Fruit Special and Pineapple Upside Down Cake, among others.
Consumers can become a member of the Blue Bell Country Club online, and cast their votes though the month of August. The least popular flavors will be removed from the running in groupings of four, with the final four flavors to be voted on from Aug. 22-31.
Blue Bell will reveal the winning flavor this year and introduce half-gallon cartons in 2015.
“Everyone has a favorite they would like Blue Bell to make again, so you can imagine just how difficult it is to choose only 16 flavors,” said Carl Breed, director of marketing for Brenham, Texas-based Blue Bell. “I think everyone will be pleased with the selection. The contest was a success in 2012 and we’re excited to find out which ice cream our fans choose this time.”
Blue Bell first introduced its Crankin’ Back the Clock Flavor Contest in 2012, which found Caramel Turtle Cheesecake Ice Cream in the top spot. The flavor was reintroduced last year.