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    Oreo Hits the Road for 'Mini' Deliveries

    50-state initiative to celebrate small gestures

    In an effort to celebrate the "small things" in life, the Oreo brand is bringing its line of Minis to 50 small towns nationwide beginning this week.

    One tiny -- and often overlooked -- town from each state will be treated to a mini delivery of Oreo Minis throughout the promotional period, to highlight those elements that make each town unique.

    The brand also encourages fans to send a custom Oreo Mini delivery to a friend, colleague or family member at OreoMiniDelivery.com.

    Some 500 Oreo Mini parcels will be available each day on a first-come-first-served basis through Aug. 22, Monday through Friday. Each delivery will also include a personalized note from the sender.

    "At Oreo, we truly believe that it's the little things that make life special, from little gestures to little places," said Janda Lukin, senior director, Oreo at Mondelez International.  "We thought Oreo Mini was the perfect token to recognize and celebrate those special little things in life that have big impact. Oreo Mini Deliveries are our way of saying a little thanks to the people and places who help put a little bit of wonder into the big world every day."

    The Oreo Mini Delivery initiative supports the brand's 360-degree mini marketing campaign, which includes the Mel's Mini Mini Mart long-form video featured online and in cinema, new TV creative by the Martin Agency entitled "Big Wonder," and updated product packaging including the new shareable Family Sized pack and new flavor, Oreo Mini Reese's Peanut Butter Creme.

     

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