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The Seattle-based Dry Soda Co. has launched its first Discovery Pack this summer.
Inspired by the discovery/variety pack trend in the craft beer sector, the Dry Soda Discovery Pack includes 12, 12-ounce slim cans featuring each of Dry's best-selling flavors -- Vanilla Bean, Blood Orange and Cherry – as well as tasting and pairing notes and recipes, enabling consumers to learn more about the brand.
"Recent market insight has shown that millennials are continually looking for new products, new experiences and new flavors, which in turn is leading to the acceptance of more sophisticated beverage flavors," says Sharelle Klaus, CEO and founder of Dry Soda.
"Through the Discovery Pack we hope to introduce new customers to Dry Soda, providing them with a unique sipping experience, and to educate them about our brand and how the sodas can be enjoyed – from an everyday beverage option, to a cocktail and mocktail enhancer," Klaus added.
Dry will also offer a Fall/Winter Discovery Pack later this year with flavors curated for holiday entertaining.