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    Earth Fare Entering Jacksonville, Fla., Market

    Location is natural food grocer’s 2nd in Sunshine State

    By Bridget Goldschmidt, Stagnito Business Information

    Earth Fare, the Asheville, N.C.-based chain of natural food stores this week is opening its first store in northeast Florida, in the city of Jacksonville. The location will be its 33rd. The company is present in nine Southeastern and Midwestern states.

    Earth Fare currently has one other Florida store, which opened in Tallahassee in 2010. Its competitors in the state include Publix, Winn-Dixie and Walmart, while Trader Joe's plans to open a store in Jacksonville this October.

    When asked by PG about the proliferation of natural food stores across the country, David J. Livingston, of Waukesha, Wis.-based supermarket site analysis and competitive intelligence firm DJL Research, attributed it to "a combo of demand by consumers and a 'Johnny come lately, me, too' [retailer mindset of] chasing after Whole Foods and Trader Joe's, hoping to get some scraps churned up by their wake."

    Noted Livingston, "Earth Fare is a small player, often doing only a fraction of the volume of a Whole Foods or Trader Joe's," so not likely to be a real threat to either one in Florida or elsewhere.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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