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The Heineken House will return to the 2014 US Open, marking the brand's 23rd year of sponsorship of one of tennis' biggest event.
Located above the food village, the Heineken House destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with screenings of live matches, entertainment, activities and Heineken.
New to 2014, fans can enjoy sandwiches made by chef Mario Carbone, of New York City's Parm restaurant, and have a chance to compete in "Legend Setter," an interactive competition for fans to participate in their own off-the-court challenges via a partnership with RecordSetter.com.
Each day, fans will have the opportunity to set world records through tennis-related tasks, such as tallest tower of tennis balls stacked in 30 seconds, most tennis ball bounces on a racquet in 30 seconds, and longest time balancing a tennis ball on forehead. Video of the top records set each day will be posted online at RecordSetter.com.
Winners holding the highest record in each competition each day will have a chance to win tickets to the championship matches at the 2014 Open.
"This year we've expanded the Heineken House to make it an even more memorable, legendary experience for fans at the US Open," said Pattie Falch, brand director, sponsorships & event marketing, White Plains, N.Y.-based Heineken USA. "Between a menu created by some of New York City's best chefs, a chance for fans to write their name in the record books, and of course the best spot on site to put your feet up and enjoy an ice cold Heineken, the Heineken House is truly an enhanced experience for tennis fans."
More information about Heineken's US Open sponsorship is available online.