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    PG Connected Consumer Summit to Highlight Digital Marketing, Analytics

    Event slated for Sept. 9-10 at Chicago Marriott O'Hare

    By Kyle Shamorian, Stagnito Business Information

    Progressive Grocer's Connected Consumer Summit, slated for Sept. 9-10 at the Chicago Marriott O'Hare, will provide a platform for retailers and CPG executives to learn about the latest innovations in digital marketing and analytics, and to share best practices in an intimate, engaging environment.

    The event’s content-rich program consists of four keynote presentations from industry leaders, as well as 20 boardroom briefings from solution providers that address key issues including digital, mobile, and social media marketing, as well as shopper analytics and Big Data.

    The event will also feature one-one-one discussions, during which retailers and CPG s can learn more about solution providers and their services.  

    All aspects of the event's format and content was developed in partnership with a retailer advisory board, as well as with input from CPG executives to ensure that the timing, location and educational programs meet the scheduling and informational needs of today’s executives.

    More than 30 technology and marketing executives from the country’s leading food retail chains will be attending, as well as executives from 15 leading CPG brands.

    Keynoting the event will be John Burchard, SVP, CIO and chief administrative officer, Peapod; Chris Surdak, author of "Data Crush: How the Information Tidal Wave is Driving New Business Opportunities"; Lindsay Mikos, senior manager omni-channel, Walgreens; and Laura Houghton, director, digital shopper marketing, The Coca-Cola Company.

    For more information about the Connected Consumer Summit, contact Event Coordinator Bryan Biello at [email protected], or PG Brand Director Jeff Friedman at [email protected].

    By Kyle Shamorian, Stagnito Business Information
    • About Kyle Shamorian In his digital editor role, Kyle Shamorian oversees all content on progressivegrocer.com, Progressive Grocer’s online extension that features real-time daily news, exclusive content, new products, blogs, and related multimedia products. In addition to writing and editing content on a wide range of grocery industry issues, Kyle helms the Brain Food department in PG’s print edition, which spotlights shopper behavior and consumer trends in the retail industry. Before joining Progressive Grocer’s editorial team in July 2012, Kyle, a 2003 graduate of Marquette University, previously managed digital platforms for a variety of industries.

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