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    AWG Taps Aptaris for New Marketing Programs

    Case study reveals double-digit gains in vendor funding

    Kansas, Kan.-based Associated Wholesale Grocers (AWG) has tapped marketing and promotions firm Aptaris in an effort to increase CPG funding and enhance vendor relationships for member retailers.

    The companies recently conducted a case study which revealed how Aptaris' software implemented promotions that lowered costs while offering shoppers better prices, according to AWG.

    The study additionally revealed that AWG retailer members experienced double-digit gains in the ability to capture vendor funding; reduced average time to collect vendor funds and expedited payment to retailers; established new scan-based deal capabilities to achieve growth in CPG funding via new sources; and saved AWG an average of 240 hours per week.

    “We work hard every day to give retailers a competitive advantage in terms of lower costs, best practices, and processes to provide better deals for their shoppers,” said Jeff Pedersen, SVP of member services for AWG.

    The case study also provides statistics on the decline of trade spending on traditional media and the increased spending on digital media – including mobile, social and paid search.

    A complimentary copy of the AWG and Aptaris Case Study is available here.

    AWG currently has more than 600 member-owners and services more than 3,000 retail outlets in 31 states.


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