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Sutter Home Family Vineyards has unveiled its new "Text for Hope" program, in support of its 13-year ongoing Sutter Home for Hope breast cancer awareness initiative.
The program will launch on Sept. 1 in preparation for National Breast Cancer Awareness month, and will run through Dec. 31.
Participants can text "HOPE" to 89800 for a chance to win a limited-edition pink Sutter Home for Hope jersey; each text will also trigger a $1 donation to the National Breast Cancer Foundation, up to $50,000.
“For the past 13 years, Sutter Home has been dedicated to supporting the cause of breast cancer awareness, treatment and education through the Sutter Home for Hope campaign. This year, we are thrilled to be partnering with the National Breast Cancer Foundation and excited to bring our Sutter Home consumers together with our own employees and distributor partners in support of this important cause," said Wendy Nyberg, VP of marketing for Sutter Home.
Continued Nyberg, "According to the National Cancer Institute, when breast cancer is detected early, the 5-year survival is 98%. This year’s Sutter Home for Hope campaign and partnership with the NBCF will focus on increasing awareness of the importance for all women to have an early detection plan."
Other initiatives launched in support of Sutter Home for Hope program include Capsules for Hope and Walk for Hope.
Sutter Home Family Vineyards is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948.