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    PG Web Extra: Editors’ Picks Nonfood Trends

    Many entries fell into categories spotlighting health, high-end functionality, furry friends

    By Bridget Goldschmidt, Stagnito Business Information
    Editors' Picks Kuhn Rikon Dual Graters

    Following are some patterns PG's editors detected among the nonfood submissions to Editors' Picks:

    • Man’s best friend still has four legs, if the upscale pet products we received are any indication. In this category, we were particularly impressed by items from Loving Pets, which expertly balanced luxury and affordability, enabling consumers to indulge their pooches for less.
    • High-end housewares are entering mainstream grocery stores in greater numbers, as shown by the larger number of such items we received. Particular standouts included the Kuhn Rikon Dual Graters, which not only performed as advertised, but also looked incredibly stylish while doing it.
    • Skin is in — or, more precisely, keeping skin healthy and hydrated is in — since even antiperspirant/deodorant products feature moisturizers these days, and products featuring proprietary moisturizing technology abound. Differentiators we noted with approval were expanded fragrance offerings, including such heady combinations as Pink Lemon and Mandarin Orange or Pistachio Crème With Magnolia, and inventive delivery systems like St. Ives' spray-on lotions.
    • Better health on a budget is possible with products once way more likely to be found in specialty shops making their way onto neighborhood supermarket shelves. Healthy Mama Boost It Up!, which banishes tiredness and nausea in mothers-to-be, or Iovate’s Six Star Pro Nutrition 100% Whey Isolate Protein Gel are prime examples of this. Additionally, QuickMelts, with their superlative ease of use, proved a winning format for vitamins and supplements.
    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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