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    NFRA Celebrates Golden Penguin Awards

    14 Gold, 18 Silver, 2 Amber awarded for best merchandising during June Dairy Month

    Harmons and the Frozen & Refrigerated Food Council of Northern California were named Amber Penguin winners during the National Frozen & Refrigerated Foods Association (NFRA) 12th Annual Golden Penguin Awards Competition. Each June, NFRA holds a competition for Dairy Month to celebrate the best merchandising promotions that effectively use in-store programs, consumer education, advertising and merchandising materials to drive refrigerated dairy aisle sales during the month-long event. This year, NFRA named 14 companies as Gold Penguin winners, 18 were awarded the Silver Penguin as well as the two Amber Penguin awards, which honor companies that have won three Gold awards in consecutive years in the same category. The Gold Awards will be presented at the Grand Awards Banquet to be held during NFRA’s convention on Oct. 14 in Orlando; Silver Awards are presented at appropriate local food association meetings .

    To help raise awareness for June Dairy Month, the association distributed 20 million two-page FSI as well as digital coupons through Coupons.com. Mr. Food Test Kitchen also featured a dairy TV spot that was broadcast to more than 4 million households on June 6. NFRA also partnered with Bakespace.com and its #KitchenParty Google Hangout to host live video chats with Aida Mollenkamp, a celebrity spokesperson, and Gaby Dalkin, a well-known blogger, to share recipes and kitchen how-tos. Golden Penguins also are awarded for marketing efforts during March for Frozen Food Month and in June and July for an ice cream and novelties display contest.

    Here are this year’s dairy Golden Penguin Award winners:


    Local Refrigerated Food Association Over 50 Members

    Frozen & Refrigerated Food Council of Northern California, Hollister, Calif.


    Retail Corporate Chain or Division 10 - 50 Stores

    Harmons, West Valley City, Utah



    Manufacturer Branded

    Land O'Lakes Inc., Arden Hills, Minn.

    Sargento Foods Inc., Plymouth, Wis.


    Retail Corporate Chain or Division Less than 10 Stores

    Chris' Food Center, Sandstone, Minn. (Assisting Company: Crystal Farms, Duluth, Minn.)


    Retail Corporate Chain or Division Over 50 Stores

    Acme Markets, Malvern, Pa.

    Albertsons Southwest Division, Tolleson, Ariz.


    Retail Sales Agent

    Co-Sales, Phoenix, Ariz.

    CROSSMARK, Plano, Texas


    Retail Supermarket Best Endcap Display

    Bales Marketplace, Aloha, Ore. (Assisting Company: Co-Sales Northwest, Tigard, Ore.)


    Retail Supermarket Best Department Display

    Safeway Store #1932, Dublin, Calif. (Assisting Company: Co-Sales Northern California, Pleasanton, Calif.)


    Retail Supermarket Overall Store Promotion

    Chris' Food Center, Sandstone, Minn. (Assisting Company: Crystal Farms, Duluth, Minn.)

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