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    Price Chopper Updates, Expands Coupon Policy

    Changes accommodate latest trends

    By Bridget Goldschmidt, Stagnito Business Information

    Price Chopper Supermarkets is revising and expanding its coupon policy to enable customers to save in more ways, as well as to address evolving couponing trends. The updated policy becomes effective in tandem with the chain's weekly ad on Sunday, Sept. 14.

    According to the Schenectady, N.Y.-based chain, it will now (1) match competitive paper coupons for store brands with Price Chopper brand products of the same size and weight; (2) expand AdvantEdge e-coupon offerings that can be loaded to a shopper's AdvantEdge card through pricechopper.com or the Price Chopper mobile app; and (3) accept one paper competing "dollars off a category" coupon from other supermarkets and mass retailers, the value of which may not exceed 50 percent of the shopping order.

    e-Coupons Still Growing in Popularity

    Price Chopper has been accepting the first and third items for several months already, but because of e-coupons' and "dollars off a category" coupons' relative newness to the marketplace, they weren't included in the last version of the grocer's coupon policy. The second item, meanwhile, reflects the continued growth and evolution of e-coupons and mobile apps.

    "Some of the revisions formalize the honoring of coupons we’ve been accepting for some time and others help to clarify our policies for ease of use," affirmed Mona Golub, Price Chopper's VP of public relations and consumer services. "And the addition of store-brand product coupons in the new policy simply gives customers the opportunity to save more money while enjoying the added value of our high-quality Price Chopper brand."

    Customers can access the revised policy online.

    The Golub Corp. owns and operates 134 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American-owned, family-managed company's 22,000 associates collectively own more than 47 percent of its privately held stock, making it one of the nation's largest privately held corporations that's predominantly employee-owned.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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