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The Beef Checkoff is offering a new turnkey sales toolkit to help grocery retailers and their on-staff registered dietitians promote beef’s positive nutrition story and lift sales. Created primarily with supermarket registered dietitians in mind, the “Go Tasty, Go Lean” tools can be implemented by any store associate who communicates with shoppers.
Through Sept. 18, retailers and their on-staff registered dietitians (RDs) can obtain free copies of the toolkit to promote top sirloin and lean ground beef to shoppers.
“Because consumers rank supermarkets as one of their most used sources of information on health and wellness, we wanted to bring a solution to retailers that empowers registered dietitians and store staff to communicate beef’s nutrient benefits while also generating bottom-line benefits for their store,” said Clay Burtrum, a stocker and cow-calf operator from Stillwater, Okla., and chairman of the Oklahoma City-based Oklahoma Beef Council.
“We found that promoting beef’s positive attributes to shoppers –- nutrition, taste and ease of preparation –- results in higher sales and enables supermarket RDs to be able to talk knowledgeably and confidently about beef," added Burtrum, a member of the Beef Promotion Operating Committee and chair of the checkoff’s nutrition and health subcommittee.
The new resource is the result of a multiphase research project the Beef Checkoff conducted with the assistance of supermarket registered dietitians, to evaluate the impact of highlighting fresh beef as part of in-store wellness efforts led by supermarket RDs. The result was a significant sales lift for the beef cuts featured and strong purchase intent reported by shoppers.