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The Kellogg Co. is re-establishing its Kashi family of brands as a stand-alone natural foods business in an effort to "provide significant growth opportunities over time," the company said.
The business is led by David Denholm, former president of U.S. Morning Foods., who rejoined the Kellogg Co. on Sept. 2 as Kashi Co. CEO. He reports to Kellogg Chairman and CEO John Bryant.
Having led the business in 2004, Denholm brings deep natural lifestyle category knowledge, and will focus on the food, trends and healthful benefits of the Kashi line of products, the company said.
The new Kashi business -- which includes Kashi, Bear Naked and Stretch Island Fruit Co. brands -- will be based in the greater La Jolla, Calif., area.