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NJOY, a “vaping” supplier that sells e-cigarette and related products, recently launched a digital resource, www.HowToNJOYvaping.com, with the goal of providing specialized category and product knowledge to both its retail partners and adult smokers who are newcomers to the segment.
“It is our goal to accelerate adult smoker adoption of vaping in mainstream trade channels following on the real growth trends seen in vape shops across the country,” said Geoff Vuleta, global chief marketing officer for NJOY.
Along with the website, NJOY has also developed content that retailers can leverage through video and social media channels for purposes such as in-store personnel training material, consumer education via in-store monitors and video feeds, and mobile applications for adult smokers to utilize on-the-go.
The content will include everything from assembly tutorials to food pairing suggestions, and will be constantly evolving with the category, according to Scottsdale, Ariz.-based NJOY.