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Brownie Brittle has teamed up with The Weinstein Company to support the release of "Paddington," a new film hitting theaters Dec. 25.
To further promote the film, West Palm Beach, Fla.-based Brownie Brittle has launched its Paddington Premiere Sweepstakes, in which one participant will win a trip to New York City and a chance to walk the red carpet with Sheila G and Paddington Bear during the VIP Premiere. The sweepstakes runs through Oct. 28.
The brand is also offering a limited-edition Paddington six-pack, available on store shelves at Safeway, Wegmans and other grocers in the Brownie Brittle Chocolate Chip variety.
Last year, Brownie Brittle was selected as an Editors' Pick by Progressive Grocer as well as sister brand The Gourmet Retailer.