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This fall, Whole Foods Market is helping to plant thousands of trees through its One Bottle One Tree program.
Maryland-based nonprofit Trees for the Future will plant one beneficial tree for every bottle of Trinity Oaks Pinot Noir or Pinot Grigio sold at Whole Foods stores. Shoppers have already supported the planting of 140,000 trees, and the grocer hopes to add an additional 110,000 to that total by Halloween.
“Supporting the One Bottle One Tree program is a win-win-win for our shoppers, the environment and these rural communities in the developing world,” said Doug Bell, global beverage buyer for Austin-based Whole Foods.
“Not only are we making it easy to support environmental stewardship and our global communities – two of Whole Foods Market’s core values – but we are also featuring these two delicious wines that shoppers know and love at a great price," Bell added.
Whole Foods Market will be featuring Trinity Oaks wines and the One Bottle One Tree program in September and October 2014 in its Whole Deal value guide. Both wines are available for $7.99.