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    Kroger Illuminates Headquarters for Breast Cancer Awareness

    Associates to 'flip the switch' on Sept. 29

    For the fifth consecutive year, Kroger has teamed up with Yoplait for the annual Sharing Courage campaign, in which the Cincinnati-based grocer illuminates its headquarters pink in support of Breast Cancer Awareness Month.

    Kroger associates will kick off the campaign on Sept. 29, and will unveil a 150-foot promotional banner and honor an employee and local breast cancer survivor.

    As part of the campaign, Yoplait is partnering with Kroger to donate $20,000 to the American Cancer Society. Customers can also show their support by visiting www.sharingcourage.com and support the cause in stores.

    Sharing Courage raises $3 million to support breast cancer initiatives in communities across the country served by the Kroger Family of Stores.

    Cincinnati-based Kroger operates 2,638 supermarkets and multidepartment stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's.

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