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    Giant-Landover Revives 'Buy Theirs, Get Ours Free Challenge'

    Grocer pits own products against national brands

    To encourage purchase of its Own Brands products, Giant Food LLC is bringing back the Buy Theirs, Get Ours Free Challenge. During the weeks of Sept. 28 and Oct. 5, customers buying selected national-brand products will receive Giant's Own Brands equivalent products free. This is the fourth challenge the Ahold USA grocery chain has rolled out this year.

    "Our Buy Theirs, Get Ours Free Challenge offers shoppers the opportunity to try our diverse offerings at no cost," noted Dean Wilkinson, VP of sales and merchandising at Landover, Md.-based Giant. "We always strive to provide the highest-quality products at the lowest cost. This popular promotion helps customers learn of the tremendous value."

    Sampling the Difference

    Products featured in the promotion include chocolate chips, juice, hummus, frozen pizza, crackers, ready-to-bake cookies, bath tissue and congestion medicine, with a complete list of eligible sale items available at all Giant stores and in the chain’s weekly circular. Additionally, in-store signage will call out the challenge-related items and all Giant stores will offer samples of selected products on Sept. 28.

    Under a testing program that includes customer feedback, hundreds of Giant's Own Brands products have been reformulated over the past several years to improve taste and quality while still remaining affordable.

    Giant operates 169 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates.

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