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Heineken USA has brought back its Beers of Mexico Variety Pack, which now includes the new, limited-edition Dos Equis Invierno winter bock, in addition to Dos Equis Lager, Tecate and Sol.
Designed for holiday entertaining, the Beers of Mexico Variety Pack is available in 12- and 24-bottle formats. The launch will be supported by custom-designed display and POS materials, as well as an on-pack rebate offer.
"Flavor experimentation has become a key factor in driving overall growth in the beer category," said Gwendolyn Boyce, brand director - Dos Equis for White Plains, N.Y.-based Heineken USA. "Our Beers of Mexico Variety pack is a proven seller, growing 3X faster than the variety pack segment and faster than any other top 10 variety pack."
The Beers of Mexico Holiday program will run Oct. 1 – Dec. 31.