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    Hannaford Growing Drive-up Grocery Service

    Curbside pickup program about to debut at 8th store

    By Bridget Goldschmidt, Stagnito Business Information

    Hannaford Supermarkets is in the midst of expanding its Hannaford To Go grocery service, which will roll out to an eighth location, in Colonie, N.Y., on Oct. 2. The service, which allows customers to order items online –- including special requests -- and then drive to their nearest store to pick up the groceries, is already available at Hannaford stores in Maine, New Hampshire and New York.

    Spokesman Eric Blom told Progressive Grocer that the Delhaize America supermarket chain originally piloted the service at a store in Dover Fields, N.H., about three years ago, and then at a location in North Windham, Maine, before beginning to roll it out to select supermarkets. The decision of where to introduce the service depends on many factors, he said, chief among them the demographics of the surrounding community.

    Noting that Hannaford To Go was particularly geared toward commuters, busy moms and other time-stressed shoppers, Blom observed that the company listened to its consumers and would continue to assess which stores should offer the service as new locations opened.

    He added that the convenient curbside pickup service should prove especially popular in winter, and would be a more time-efficient solution for many shoppers. So far, customer feedback has been overwhelmingly positive, added Blom: "People really appreciate the service."

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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