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    PGTV Profile: Fresh Thyme Executives Discuss Growth Plans

    Natural-foods retailer aims to make produce more accessible to the masses

    By Jim Dudlicek, EnsembleIQ

    In a metro area already served by Whole Foods Market and Trader Joe’s, what does Arizona-based Fresh Thyme Farmers Market bring to the Chicago suburbs?

    Among other things, says CEO Chris Sherrell, “a healthy natural and organic shopping experience for great prices and value that the Chicago market does not offer today.”

    True to its name, a quarter of Fresh Thyme’s sales are fresh produce, and this newcomer to the evolving Chicago-area grocery market aims to “have the cheapest organic produce prices in the market,” Sherrell says. “But more than just pricing and products, it’s the overall experience. We don’t have the intimidation factor of your big box stores – we certainly don’t have the pricing of the big box stores – but just a friendly, old-fashioned kind of shopping experience.”

    PG Editor-in-Chief Jim Dudlicek talks to Sherrell about Fresh Thyme’s ambitious plans to grow the banner in this exclusive video on PG.com.

    By Jim Dudlicek, EnsembleIQ
    • About Jim Dudlicek As editor-in-chief of Progressive Grocer, Jim Dudlicek oversees daily operations of the magazine, spearheads its signature features, produces PG’s monthly Trend Alert newsletter on center store issues, moderates its regular webcast series, and writes and comments about a wide range of grocery issues. A food industry journalist since 2002, Jim came to PG in June 2010 after covering the dairy industry for 7½ years, during which time he served as chief editor of Dairy Field and Dairy Foods magazines. A graduate of Marquette University, Jim is fascinated by how truly progressive grocers inspire consumers to enjoy food, transforming the industry from mere merchants into educators that can take the most basic of all necessities and turn it into something profound and life-enhancing.

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