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As part of its ongoing effort to celebrate the traditions and cultures of its customers, Anaheim, Calif.-based Hispanic grocer Northgate González Market is supporting the “Dia De Los Muertos” holiday celebration by offering its customers a first look at the animated series “Muertoons."
The Muertoons animated series is a tale of five friends in a world apart and centers around the Mexican holiday and celebration, “Dia De Los Muertos.” Valderrama, who is also a voice in the series and who is joined in the series by stars Alexa PenaVega of the Spy Kids franchise, is collaborating with Klaus Badelt (Pirates of the Caribbean: The Curse of the Black Pearl), one of the most acclaimed and prolific film composers of this generation, on the music for the series.
“Muertoons is a universal story for the entire family that fills the void of Latino community representation with content that is designed to be shared by families across generations," said Valderrama. “Today is not about forcing audiences to tune in to a specific time or place, but rather allowing them to opt in wherever they are. We are excited to make Muertoons available at the universal family meeting place: grocery. We are blessed that Northgate Gonzalez Market shares our vision”.
During the three-week promotion period from Oct. 15 through Nov. 4, consumers who purchase participating brands at Northgate González Market or Los Altos Ranch Market will earn exclusive codes on their receipts to unlock two episodes of the animated series, where they can view the content on their mobile devices or connected home devices.
“Northgate González Market continues to drive new and innovative promotions at retail and this disruptive distribution platform is no exception,” said Mike Hendry, VP of marketing for Northgate González Market, which operates 39 high-volume stores in Orange, Los Angeles and San Diego counties. “We take pride in the supporting the history and cultural relevance of the 'Dia De Los Muertos' celebration and want to provide our customers with unique opportunities and experiences that our shoppers value."
The program is executed in partnership with CausePlay, a company that creates mobile platforms for exclusive and patented distribution of advertising and content through large, targeted publishing partners with a focus on grocery chains.
Consumers can learn about the full range of partner products participating in the program through in-store signage, island displays, digital and social media and in-store announcements.