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    Wegmans Making Apple Pay Available to Customers

    Ease of use, security cited as reasons for decision

    Starting Oct. 20, Wegmans Food Markets Inc. will permit customers to check out with Apple Pay, the new service that assigns a unique Device Account Number instead of storing actual credit or debit card numbers on a device or on Apple servers.

    With Apple Pay, each transaction is authorized by a one-time unique dynamic security code, rather than the security code on the back of a card.

    "Apple Pay is easy to use and secure, two things that we know are very important to our customers," noted Jo Natale, director of media relations at Rochester, N.Y.-based Wegmans, a family-owned chain with 85 stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts.

    The service, which Austin, Texas-based Whole Foods Market began accepting at its stores last month, will work with iPhone 6, iPhone 6 Plus and Apple Watch at all checkout locations in Wegmans stores, including pharmacy.

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