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Redbox has launched its "Play Pass" point-based loyalty program, in an effort to provide customers with a new way to earn free movie rentals.
Redbox Play Pass members earn 10 points for each movie or game they rent, and they'll receive a credit for a one-day movie rental when they accrue 100 points.
Members also will get free movie nights on their birthdays and Redbox Play Pass anniversaries, among other rewards and exclusives.
There's no limit to the number of credits that can be earned, and consumers will receive a free one-night DVD rental when they sign up, for a limited time.
"Our customers asked for a loyalty program, and today we're delivering with the launch of Redbox Play Pass," said Mike Wokosin, VP of digital marketing at Redbox. "We've seen tremendous response to our beta program, and we're excited to give consumers another way to keep up with all the great new releases."
Invitations are rolling out in the coming weeks to most Redbox customers who are signed up for Redbox emails.
Redbox kiosks appear in more than 35,000 locations, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald's.