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    GMA Assails Environmental Group's Food Scores

    Trade group calls EWG's food rating system 'severely flawed'

    By Jim Dudlicek, EnsembleIQ

    An environmental watchdog group has launched a new food rating system that purports to help people eat healthier, but at least one food industry organization isn't buying it.

    The Environmental Working Group (EWG) rolled out Food Scores, available at the group's website and as an app for handheld devices, which aims to "help consumers make healthier, greener food choices." The database, which took three years to construct, includes more than 80,000 foods, 5,000 ingredients and 1,500 brands. Individual products in every grocery store category are rated based on ingredients, nutrition concerns and processing, according to a complex methodology.

    'Severely flawed," says GMA

    The Grocery Manufacturers Association (GMA) calls the new food rating scheme "severely flawed" and argues it "will only provide consumers with misinformation about the food and beverage products they trust and enjoy."

    EWG's Food Scores assigns foods an overall score between 1 (best) and 10 (worst). The overall score is calculated by adding the individual nutrition, ingredient concern and processing scores. In the combined score, the ingredient concern and processing scores carry less weight, reflecting what EWG calls the "greater relative importance of the nutritional quality of food."

    So the higher the score, the "worse" the food. EWG adds an additional 0.5 for foods that are not certified organic (or 0.2 for foods certified to be made with 70 percent organic ingredients). A visit to the Food Scores database quickly reveals that organic foods dominate the top ratings in just about every category reviewed.

    GMA contends that EWG's methodology is "void of the scientific rigor and objectivity that should be devoted to any effort to provide consumers with reliable nutrition and food safety information.  Their ratings are based almost entirely on assumptions they made about the amount, value and safety of ingredients in the products they rate.  Adding insult to injury, EWG conducted no tests to confirm the validity of any of their assumptions."

    As such, GMA contends, these ratings provide consumers with "inaccurate and misleading" information, and will also "falsely alarm and confuse consumers about their product choices. Embedded in the ratings are EWG's extreme and scientifically unfounded views on everything from low-calorie sweeteners to the nutritional value of organic foods."

    EWG, which describes itself as a "non-profit, non-partisan organization dedicated to protecting human health and the environment" whose mission is to "empower people to live healthier lives in a healthier environment," has a history of what its critics have described as fearmongering and skewing analyses to jump to the worst possible conclusions deemed unlikely or unfounded by other scientific organizations. EWG says its ranks consist of "scientists, policy experts, lawyers, communication experts and programmers."

    GMA says the addition of EWG's rating scheme to the "already crowded landscape of subjective food rating systems underscores the importance of fact-based sources like the government regulated Nutrition Facts Panel and ingredient list as consumers' best source for consistent, reliable information about food and beverage products." The best advice for consumers seeking to achieve and maintain a healthy diet and lifestyle, GMA asserts, is to follow the federal government's Dietary Guidelines for Americans, which include eating a variety of foods as recommended by ChooseMyPlate.gov combined with regular physical activity to create an overall healthy lifestyle.

    "When it comes to the safety of our products, food and beverage manufacturers adhere to extremely stringent food safety standards and our industry is also highly regulated by experts at the US Food and Drug Administration and the US Department of Agriculture," GMA declares. "Food safety is our number-one priority and we devote enormous resources to ensure that our products are safe."

    By Jim Dudlicek, EnsembleIQ
    • About Jim Dudlicek As editorial director of Progressive Grocer, Jim Dudlicek oversees daily operations of the magazine, spearheads its signature features, produces PG’s monthly Trend Alert newsletter on center store issues, moderates its regular webcast series, and writes and comments about a wide range of grocery issues. A food industry journalist since 2002, Jim came to PG in June 2010 after covering the dairy industry for 7½ years, during which time he served as chief editor of Dairy Field and Dairy Foods magazines. A graduate of Marquette University, Jim is fascinated by how truly progressive grocers inspire consumers to enjoy food, transforming the industry from mere merchants into educators that can take the most basic of all necessities and turn it into something profound and life-enhancing. Follow him at www.twitter.com/JimDudlicek

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