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In preparation for the holiday season, Whole Foods Market has teamed up with PBS Kids to offer a line of educational and earth-friendly toys.
Available exclusively at the Austin, Texas-based grocer, Whole Foods will donate 1 percent of the products' total sales – up to $25,000 – to Whole Kids Foundation, which aims to improve children's nutrition and wellness.
“PBS Kids is known for creating fun, educational content that encourages kids to learn by exploring the world around them,” said Jeanne Tamayo, Whole Foods' global lifestyle buyer. “And that's the exact goal behind this new line of toys — to help our shoppers find new, exciting ways to teach their children through play.”
The PBS Kids toy line features race cars made from recycled milk bottles; wooden vehicles assembled by hand from local wood in Vermont; shape sorters and stackers that support fruit and veggie consumption; plush animals made with phthalate- and PVC-free materials; and organic t-shirts and infant onesies with vintage designs.
Each item is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials.
In addition to finding the new line of toys at Whole Foods, consumers can also purchase the products online.
Whole Foods Market currently operates 399 stores in the U.S. and Canada.