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    PG Web Extra: Brownie Points for Health

    Crunchy snack embraces its inner child as a lunchbox hero

    By Bridget Goldschmidt, Stagnito Business Information

    Sheila G.'s Brownie Brittle isn't just good, it's also good for you -- or, at least, better than many other school lunch options. The Chocolate Chip variety of the product line, for example, "delivers a snacking experience kids love, with only 120 calories per 1-ounce serving and 35 calories from fat," asserts Chris Pruneda, chief marketing officer at West Palm Beach, Fla.-based Brownie Brittle LLC.

    The company's new lunchbox-ready Brownie Brittle 6-pack box of 1-ounce Brownie Brittle Chocolate Chip bags provide "one for each school day, plus one left over for Mom!" he notes. Retailing for a suggested $5.99, the 6-pack hit stores in October at retailers such as Safeway and Wegmans Food Markets.

    To cement its kid credentials even further, classic children's-literature character Paddington Bear, soon to star in a film premiering on Christmas Day, is appearing on the 6-pack box for a limited time. For the tie-in packaging's rollout, Brownie Brittle created attractive Paddington-themed 30-count shippers. Additional information is available from Progressive Grocer's recent online coverage of the "Paddington" promotion.

    Better-for-you options for youngsters need to perform a dual role, Pruneda believes. "Health trends are creating demand for products that provide both delicious and balanced options for kids," he notes. "Kids need foods that they can enjoy, but that also contribute to a balanced diet. Successful brands will deliver this balance in lunchbox-friendly options."

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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