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The Grocery Manufacturers Association (GMA) has named Roger Lowe its EVP of strategic communications, effective Jan. 5, 2015.
Bringing more than 35 years of corporate communications and public affairs experience to his new role, Lowe previously served as SVP of communications at the American Red Cross and was an SVP at APCO Worldwide and Porter Novelli.
“Roger’s experience in corporate communications at the American Red Cross, his public affairs and issues management work at two major PR agencies, and his background as a reporter will be critically important in proactively telling the many accomplishments of the industry in providing safe, high-quality, affordable product choices to families," said Pamela G. Bailey, GMA president and CEO, to whom Lowe will report.
Washington, D.C.-based GMA represents more than 300 leading food, beverage and consumer product companies in the U.S. and abroad.