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Bud Light is gearing up for the big game as the NFL's Official Beer Sponsor with the unveiling of this year's Super Bowl experience: "Bud Light House of Whatever."
As a continuation of the brand’s “Perfect Beer for Whatever Happens” creative campaign, Bud Light's Super Bowl XLIX event will feature three days of parties, activities and concerts, including a performance from Grammy-nominated DJ Steve Aoki, on Saturday, Jan. 30.
The effort is also an extension of the beer brand's "Whatever, USA" initiative, which brought 17 performances from top artists as well as a series of celebrity appearances to Colorado.
“Our fans have really enjoyed the ‘Up For Whatever’ activations we’ve done this year, from the ‘Epic Night’ spot during Super Bowl XLVIII to this summer’s incredible Whatever, USA, experience in Colorado,” said Alexander Lambrecht, VP, Bud Light. “House of Whatever will keep that spirit going, so expect it to be the most unique party experience in Arizona. You could say it’s the Super Bowl version of Whatever, USA.”
In support of "House of Whatever," Bud Light will offer a variety of 'Whatever' experiences in the weeks leading up to the Super Bowl. Participants can follow the campaign on social media with the hashtag #UpForWhatever.