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Wegmans Food Markets' chefs altered a number of recipes to create a lineup of gluten-free brownies, cookies and cupcakes now featured in the bakery departments of all of the grocery chain's stores.
"Customers have been telling us for some time how much it would mean to be able to pick up a delicious, gluten-free dessert when there's no time to bake at home, and we believe these will get a big thumbs-up for taste!" said Mike Gross, category merchant for bakery at Rochester, N.Y.-based Wegmans.
The collection consists of chocolate brownies loaded with chocolate chunks and topped by chocolate buttercreme frosting, packaged in a shrink-wrapped box; individually wrapped chocolate chip cookies made with semi-sweet chocolate chips, brown sugar, a touch of honey, white rice flour, sweet rice flour and cornstarch; individually wrapped snickerdoodle cookies rolled in cinnamon sugar; and a shrink-wrapped 4-pack of cupcakes containing two vanilla cupcakes topped with premium vanilla buttercreme frosting, and two chocolate cupcakes frosted with rich chocolate frosting.
"We're working hard to expand our selection to include gluten-free breads and cakes, but we think all Wegmans brand products should be as good as or better than national brands. Until the breads and cakes meet all of our goals for quality, taste, nutrition and affordability, we’ll keep tweaking them," vowed Gross.
The grocer also makes and sells gluten-free baking mixes for cakes, brownies and cookies.
Wegmans operates 85 stores located in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts.