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Avocados from Mexico (AFM) has teamed up with the Old El Paso brand for a new consumer promotion leading up to the Super Bowl.
Running from Dec. 16 – Feb. 1, 2015, the Guac Fiesta campaign will feature a contest offering consumers a chance to win a prize pack including a $1,000 grocery gift card, a $2,500 gift card for fiesta supplies, and a bundle of branded materials.
The effort will be supported by additional consumer savings, a digital/social media campaign along with in-store merchandising. Retailers who participate in the Guac Fiesta campaign will also have a chance to win prizes by designing a creative display design.
"This Guac Fiesta campaign will showcase how Avocados from Mexico owns guacamole during the biggest guacamole consumption event of the year," said Alvaro Luque, president of Dallas-based AFM. "This promotion and partnership will give our consumers the perfect excuse to get together and incorporate the versatile, always in season Avocados from Mexico in their football parties."
More information about the campaign is available at www.acocadosfrommexico.com.
Avocados from Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA).