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After a decade-long absence, Mars Inc. reintroduced M&M's Crispy Chocolate Candies to store shelves this month, with a nationwide rollout planned for January 2015.
In celebration of the candies' return, Vanessa Williams, actress and voice of M&M's character Ms. Brown, joined the brand at M&M's World New York to give fans a first taste. Williams cut a ribbon across a special shelf stocked with M&M’s Crispy, and handed out samples to store guests.
In October of this year, Mars first unveiled it would bring back the iconic candy following petitions from fans. “The return of M&M’s Crispy is a tribute to the incredible passion of our fans – and an opportunity to introduce this delicious product to a new generation,” said Seth Klugherz, senior director, M&M’s Chocolate Candies.
M&M’s Crispy will be available at retailers in singles (1.35-ounce), sharing size (2.83-ounce) and medium laydown bags (9.9-ounce).
In further support of the launch, M&M’s World stores in Las Vegas, Orlando and Henderson, Nev., will host special M&M’s Crispy sampling opportunities throughout December in advance of national availability in January.