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IGA donated $302,000 to the Wounded Warrior Project (WWP) as a result of the fourth annual IGA national marketing initiative that ran in participating stores from Memorial Day through Labor Day. The stores sold specialty branded IGA Exclusive Brand water, hotdog and hamburger buns, and ice cream, which accounted for $212,400 of the donation.
In addition, IGA Red Oval Family sponsor Kraft contributed displays in the participating stores that included MiO, Crystal Light and Kool Aid Liquid that raised another $50,000. The stores also ran their own fundraising efforts that included in-store displays, matching donations and community events honoring injured service members. Those efforts combined with the funds raised by the IGA WWP Golf Tournament added nearly $40,000 to the total donation. This year’s donation was $12,000 higher than the amount raised last year. In the four years of the program, IGA has donated $977,000 to WWP.
“This summer marked the fourth year of our IGA Exclusive Brand event benefitting Wounded Warrior Project, and our IGA independent retailers continue to give it their all,” said Dave Bennett, IGA SVP of procurement & exclusive brands. “All across the country we saw IGA retailers participating by not only selling WWP-branded IGA products and Kraft beverage products, but also by getting their entire communities involved to back the important mission of WWP. We’re extremely proud of our IGA retailers for embracing this initiative so enthusiastically, and very pleased that by working with Kraft, we were able to donate much needed funds to help our nation’s wounded service members.”
The WWP’s 20 diverse programs offer support to injured veterans and caregivers by nurturing the mind and body as well as encouraging economic empowerment and engagement.