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As part of the brand's continued support of the 2014-15 football season, Reese's has enlisted comedian Jeff Foxworthy as part of its recently launched Playoff Pandemonium campaign.
Throughout the playoff season, "Ref" Foxworthy will deliver a humorous video series featuring rules designed to help fans "understand how to 'properly' celebrate and entertain." Fans can view the videos on YouTube and share their own entertaining rules through social media using the #ReesesGameday hashtag.
The campaign also features an in-store SMS text campaign which enables fans to opt-in for additional Reese’s Rules from Foxworthy and a coupon for future Reese’s purchases.
“Jeff Foxworthy has entertained millions with his comedy for more than 25 years and is the largest selling comedy-recording artist in history, so we believe that he is the perfect choice to bring some entertainment to an often heated and intense playoff season,” said John Maitrejean, senior brand manager for Reese’s.
Reese's additional support for this year's football season includes official sponsorship of the inaugural College Football Playoff and ESPN's College GameDay. The brand also is title sponsor of the Reese’s Senior Bowl, college football’s annual premier senior showcase event.