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Save Mart Supermarkets will be offering its customers localized, shopper-centric pricing by deploying a new price optimization solution. The Modesto, Calif.-based operator of 221 stores plans to align its pricing strategies and tactics with local shopper behavior to price more strategically, consistently and competitively.
The solution from Revionics integrates internal and external data including competitive data, business rules and operational constraints with price image, strategic and financial objectives. It's designed to enable retailers to adapt their pricing strategies and tactics to constantly changing shopper and competitor behavior.
Save Mart owns and operates stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods and Food Maxx banners. The grocer will use Revionics’ SaaS-based Price Optimization solution and its Advanced Analytics services, including the Key Value Item (KVI) Analysis and Store Cluster Analysis.