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Early bird registration is now open for the 2015 Multicultural Retail 360 Summit, the cross-channel retail event focused on providing insights and best practices for retailers marketing to the most important demographic and cultural segments of the U.S.
Multicultural Retail 360 Summit, to be held at the Anaheim Marriott in Anaheim, Calif., Aug. 12-14, succeeds the highly successful Hispanic Retail 360 Summit, which has served retailers and suppliers for the past 10 years.
Like its predecessor, Multicultural Retail 360 Summit will kick off on Wednesday morning, Aug. 12, with an optional Cultural Immersion Tour to retail locations that are best-in-class at meeting the needs of ethnic consumers. This year’s tour is tentatively scheduled to visit a selection of Hispanic and Asian-American focused general merchandise and grocery retailers in the southern California market.
General sessions will start Wednesday afternoon and continue on Thursday, Aug. 13, and Friday morning, Aug. 14. In addition, a dozen concurrent sessions organized around such educational tracks as Hispanic, African-American and Asian-American marketing and merchandising will be featured on Thursday afternoon.
The Multicultural Retail 360 Summit will address the issues retailers face in identifying and segmenting multicultural shoppers, while also providing strategies that help assure they have the right product mix and marketing messages for all customers at each of their stores. To register at the special early bird rate of $599 per person for retailers and $999 for suppliers, go to http://www.multiculturalretail360.com/registration.html.
The transition from Hispanic Retail 360 to a broader multicultural focus was accomplished with the support and cooperation of the Summit’s Retailer Board of Advisors. The board membership is composed of the following executives:
- Javier M. Delgado-Granados, director of marketing, Wal-Mart Stores Inc. (HR 360 co-chair)
- Angel Colon, director, multicultural development, The Kroger Co. (HR 360 co-chair)
- Jim Hendrickson, manager, market research, 7-Eleven Inc.
- Tracy Galindo, Multicultural & Specialty Marketing Consultant, Albertsons Southern California and Jewel-Osco
- Marco Orozco, director, Hispanic initiatives SW, Best Buy
- Andrea Rodriguez, Sales & Marketing Manager, Bi-Lo Holdings, LLC /Winn-Dixie
- Donna Sanker, vice president of marketing, BP/ARCO/ampm
- Cecilia Perez, director of multicultural marketing, Chevron Corp.
- Nicolas Medina, global standards and practices manager, convenience retailing, ExxonMobil Corp.
- Jamie Franck, assistant vice president, operations, Hy-Vee Supermarkets
- Janalee Clements, senior customer insights and marketing manager, Maverik Inc.
- Elio Valenzuela, Hispanic Category Manager, Kum & Go
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