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Grillman's has signed a partnership with Florida State University, through which the brand will supply franks for concession stands and carts for the school's major sporting facilities, including Doak S. Campbell Stadium, home of the Seminoles, and Dick Howser Stadium.
Beginning with the 2015 baseball season, the partnership will last for three years and will also include prominent signage placement for Grillman’s, radio broadcast promotions and digital advertising opportunities.
“Sports marketing initiatives are of the utmost importance to Grillman’s, and we are very excited to establish our first sports marketing partnership at home in Florida with IMG Seminoles Sports Marketing,” said Mark Frisch, partner. “We look forward to providing top-quality franks to FSU fans, as well the rival fan bases, attending games in Tallahassee.”
A brand of Florida-based Beaver Street Fisheries, Grillman's all-beef franks, black angus franks and all-natural black angus franks are currently available at select Meijer locations, Stop & Shop stores in the New England and New York regions and all Giant Landover stores in Delaware, Maryland, Virginia and D.C.