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Boston-based nonprofit Oldways and the Whole Grains Council (WGC) are seeking participants for its annual Whole Grains Sampling Day, slated for April 1.
Restaurants, manufacturers, supermarkets, schools and other organizations are invited to offer specials promotions and low- or no-cost whole grain items. The WGC offers a suite of resources for companies interested in participating, as well as a list of planned partner events and activities.
Anyone interested in joining the conversation can do so by following the campaign on Twitter with the #SampleWholeGrains hashtag.
“Whole Grain Sampling Day provides an excellent opportunity to drive traffic, sales, and media attention for retailers, restaurants, manufacturers and others,” said Cynthia Harriman, director of food and nutrition strategies for the WGC and Oldways. “There's no fee and almost no rules -- just choose a plan of action that matches your marketing goals and help us make this the biggest Whole Grain Sampling Day ever.”
Studies show that switching to whole grains lowers the risk of many chronic diseases, with benefits most pronounced for those consuming at least three servings per day. The Whole Grain Stamp now appears on 10,000+ products including an increasing number that are natural, organic, Non-GMO Project Verified and labeled gluten-free.
Organizations interested in participating should contact Kelly Toups, WGC, at 617-896-4884 or firstname.lastname@example.org.