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Anheuser-Busch will debut new creative for its Budweiser and Bud Light brands during Super Bowl XLIX on Feb. 1.
As the exclusive category advertiser for the big game, A-B will run two spots for its flagship Budweiser brand – a 60-second ad highlighting the company's brewing credentials, and its "Lost Dog" spot featuring the Budweiser Clydesdales.
Marketed as the “Perfect Beer for Whatever Happens,” Bud Light's 60-second "Coin" ad will support its "Up for Whatever" campaign, first unveiled in December.
“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, VP, U.S. marketing at St. Louis-based Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”
New York-based Anomaly is the creative agency for both Budweiser spots.