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Efficient Collaborative Retail Marketing (ECRM), a leader in business innovation and technology, has enhanced its data and analytics website with added functionality and increased retail coverage.
“ECRM Data’s redesign provides a more insightful, intuitive and user-friendly site without sacrificing powerful report functionality,” said Kurt Repola, chief architect for Solon, Ohio-based ECRM. “We took a clean and strategic approach to create a resource that can be utilized across multiple job functions within an organization so that everyone can understand why some promotions are successful and others are not.”
ECRM Data – which captures promotional information from the top 500 U.S. and Canadian retailers across 15 retail channels and all product categories – allows users to uncover actionable insights and unparalleled analytics from the most comprehensive promotional data set available.
ECRM Data helps clients measure what matters so that they can make a larger impact on their marketing efforts in the areas of:
- Ad Quality
- Percent of Space
- Store Level Market Variations
- Manufacturer & Brand Exclusivity
- Speed to Market
- Census Coverage
ECRM Data, which provides users with the tools needed to examine promotional data from all angles in an effort to drill down for deeper and more focused evaluations of the promotional landscape, provides a turnkey way for retailers and CPGs to evaluate promotional campaigns and will truly influence the industry in a substantial capacity.
To learn more about its new and improved website, click here.