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Following the successful launch of Bud Lite Lime Ritas, the St. Louis-based brewer is expanding its growing portfolio with the launch of Bud Light MIXXTAIL, a new cocktail-inspired beverage.
Available beginning today in Long Island, Firewalker and Hurricane varieties, the new offerings come in 8-packs of 11.5-ounce bottles, and single-serve, 16- and 25-ounce cans.
“With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers’ demand for more variety, mixology and easy, convenient cocktail solutions," said Alexander Lambrecht, VP of Bud Light.
“We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas," he added. "Together, these brands will help us continue to lead the [flavored malt beverage] category.”
Named a Nielsen Breakthrough Innovation Winner in 2014, Bud Light Lime Ritas comprise more than one-third of the flavored malt beverage category, and have since expanded to four flavors since their launch in 2012.