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San Jose, Calif.-based Mi Pueblo Foods has tapped CLYP, a leading provider of mobile marketing automation for brick-and-mortar retailers, to integrate its customer engagement platform for its 21 stores throughout the San Francisco Bay Area, Central Valley and Monterey Bay Peninsula.
The CLYP platform will enable Mi Pueblo to establish deep consumer engagement, leading to more extensive insight into customers’ shopping behavior and buying patterns. Mi Pueblo joins other leading grocers, including Raley’s Supermarkets, in using CLYP’s comprehensive mobile platform to deliver personalized offers to customers based on their shopping history, purchase behavior and location.
“This is going to be a key differentiator for Mi Pueblo in helping drive customer loyalty and next generation experience," said Alberto Gonzalez, VP of marketing for the family-owned Mi Pueblo Foods.
CLYP’s 360° marketing automation platform connects to customers’ mobile phones, whether or not they have an app, via SMS, pass, e-mail and push. The company’s proprietary “adaptive” algorithms generate relevant messages, personalized to each consumer. CLYP’s proprietary BeaconPoint technology sends alerts to consumers in real-time with discounts, special offers, new items, and special perks and privileges based upon shopping behavior and preferences.
For example, upon entering the store, a heavy produce shopper can be notified about a favorite product that is overstocked, communicating immediate, urgent discounting; or a busy mom whose visits have lapsed can be offered a free latte when she drives near the store while her kids are at school.
“CLYP is about empowering brick and mortar retailers to form a unique personal connection with each customer," says Prem Kiran, founder and CEO of the Palo Alto, Calif.-based company. “Digital technology has conditioned consumers to expect personalized delivery, with content tailored to their specific needs and CLYP technology provides this relevancy. At the same time, CLYP empowers retailers to leverage the natural advantage they have always had over online competitors: personal contact and physical location."
Customer retention is more critical for brick-and-mortar retailers today than ever before as online retailers like Amazon and Dollar Shave Club increase their share of consumers' wallets. CLYP clients have experienced increased revenue by retaining their best customers and increasing shopper visits and transaction size. The increased loyalty and transactions have contributed to redemption rates exceeding 30 percent and campaign ROI’s consistently above 150 percent.