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Walmart has launched an online shopping portal to help customers identify and purchase sustainable products.
Called Sustainability Leaders shop, the portal on Walmart.com builds on the company’s ambition to provide customers more information about products that are affordable and produced in an environmentally and socially responsible way.
Neil Ashe, president and CEO of Walmart Global eCommerce, said, “Our customers can trust us to work with suppliers who have an ongoing commitment to both sustainability and affordability.”
In 2009, Walmart collaborated with the Sustainability Consortium (TSC) to launch the Sustainability Index, which gathers and analyzes information about a supplier’s approach to managing its social and environmental impact on the full lifecycle of its products. The new portal takes information from the Index and translates it into an easy-to-understand format for Walmart customers. Products displayed with a badge indicate that their manufacturer ranks as best in class among other suppliers in that product category, based on their responses to detailed category surveys developed by TSC.
“We’ve done the heavy lifting to empower our customers to put their money where their heart is,” said Kathleen McLaughlin, SVP of sustainability for Walmart. “The Sustainability Leaders shop gives customers the tools to make more informed choices, and it’s a great way for us to do good business.”