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The BIC Lighter brand is seeking consumer feedback for an upcoming Special Edition Lighter Series design.
Through March 6, consumers can open the "Pick Your BIC" application on the "BIC Flickers" Facebook page and vote for their 10 favorite lighter designs, which include a variety of quirky, pop-culture related images relevant to adult Millennials.
“Pick Your BIC shows our ongoing commitment to bringing engaging programs to our social channels,” said Keith Last, brand manager – lighters, BIC Consumer Products USA. “We know that millennials love social media and being a part of online communities that share their same interests. We believe they’ll be very excited about the chance to interact with the brand and other BIC Lighter fans about the designs they hope to see at retail.”
The Pick Your BIC Millennial Lighter Series will be available in late 2015.