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Online grocer Door to Door Organics has named Greg Lems as chief technology officer (CTO) and Jeff Ludwin its VP of merchandising.
As CTO, Lems will manage the company's ecommerce and operating model, including enhancing its food sourcing and distribution technology. He previously served as CTO of Placeable, a Denver-based location marketing technology company.
Ludwin will oversee Door to Door Organics' fresh-focused ecommerce offering, and will also work to increase customer retention and help drive product and service innovation. Ludwin joins Door to Door Organics from online grocer Fresh Direct, where he managed the category assortment, sourcing and purchasing of meat, poultry and seafood.
“Since our inception, we have focused on offering superior local, natural and organic products through a unique web experience,” said Chad Arnold, CEO of Door to Door Organics. “Greg and Jeff each bring a tremendous amount of industry expertise and passion to our senior leadership team – all of which will be vital as we continue to execute on our aggressive growth plan.”
Door to Door Organics currently operates in 12 markets and 32 cities.